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White paper: The insight edge in employee benefits

This paper assesses how, by harnessing the power of data, businesses can deliver relevant and personalised benefits to their people – increasing employee engagement, wellbeing and retaining talent. 

White paper: The insight edge in employee benefits 1

Key findings

  • Only 6% of business leaders feel their organisation does a good job of using data relating to employee benefits, trailing every other organisational function.
  • The majority (89%) of benefits professionals admit they could improve their use of data.
  • 96% organisations are already using data to inform and optimise their benefits strategy. But only 30% use it to show a return on their investment in benefits.
  • 71% of benefits leaders predict that hyper-personalisation, driven by AI, will characterise benefits provision over the next five years.

This paper is the latest in the Human to Hybrid series from Capita Employee Solutions. It finds that organisations have significant opportunity to use data to improve staff engagement levels around employee benefits, and in doing so, make benefits a strategic differentiator to attract, retain and motivate high-quality talent in a fiercely competitive labour market.