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25 Apr 2018

REBA technical training series: How to maximise take-up of health and wellbeing benefits through communication

Most employers would agree that offering health and wellbeing benefits to staff has advantages for the business too. But offering these initiatives is pointless unless they are valued and used by employees; and this can only happen if people know they are available in the first place.

In this technical guide, we explain how to get your health and wellbeing benefits communications strategy right to ensure your employees benefit from better physical and mental health, and you can reap the rewards of improved morale, performance, and ultimately a healthier profit margin. 

Topics include: 

  • Average take-up levels of health and wellbeing benefits
  • Making the business case for a communications budget
  • Communication methods
  • Pitfalls and legalities
  • Measuring success 

In this technical guide we explain how to get your health and wellbeing benefits communications strategy right.

Contents

  • Sponsor’s comment page 3
  • Average take-up levels of health and wellbeing benefits page 4
  • Making the business case for a communications budget page 4
  • Getting started page 5
  • Communication methods page 6
  • Costs page 9
  • Pitfalls and legalities page 9
  • Where to find suppliers page 9
  • Measuring success page 10
  • Future of communications page 10
  • Who we are page 11
  • Quiz page 12

About the author

Sam Barrett is a freelance journalist specialising in employee benefits, protection and personal finance.

With more than 20 years' experience, she has edited a number of magazines and websites since starting out on trade publication Planned Savings. Sam went freelance in 2000 and has written for a variety of trade and consumer publications including Moneywise, Employee Benefits, Reward and Corporate Adviser.

She has won many awards for her journalism including the Association of British Insurers' Freelance Financial Journalist of the Year, Protection Review's Outstanding Contribution to Protection Journalism and Headlinemoney's Financial Healthcare Journalist of the Year.

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