Video tutorial: Beqom’s David Pepper on how organisations can use technology to incentivise staff

Organisations can use technology innovatively to incentivise their employees, according to David Pepper, head of sales and banking Europe at Beqom.

Speaking at the REBA Innovation Day 2018 he said the changing needs of employees means a changing demographic and requirements from all levels of employees for everything from culture to reward. “It’s about focusing back to what’s the demographic,” he said.

He described today as an information age and said personalisation and segmentation were key for engagement. “Segmentation is not just about working out who are the high achievers but who are the new starters, who are the one’s five years from retirement – there’s simple segmentation you can start sending messages to. It’s really starting to use personalisation and segmentation together,” he said.

He talked about the role of IT systems and platforms in supporting this.

This video was recorded at the REBA Innovation Day 2018, held in London on 22 November.