The importance of overcoming the pensions engagement challenge
“To get any message to land it has to be really personal, really timely, that’s the challenge,” says Rowlands. “The second challenge, is that that message has to be so compelling to persuade us, as a consumer, to actually spend any brain power thinking what to do about it and to follow that thinking through to a course of action.”
Rowlands explains how Nest is tackling these two issues with its approach to engaging its members with pension saving.
This article is sponsored by Nest.
In partnership with Nest
We are the provider of choice for companies who care about the future of their workforce.
