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23 Jul 2019

More than three quarters of employees want access to wellbeing benefits at their fingertips

New research* conducted by health and wellbeing provider – BHSF,  reveals that 76% of UK employees would be interested in accessing health and wellbeing benefits via an app on their phone.

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The world of work is changing – a rise in flexible working, new technology, and an ‘always-on’ lifestyle means that employee habits have also changed. Smartphones are within constant reach, so for employers, it makes sense to adapt benefits to suit employee behaviour.

Younger generations fuelling move to app-based benefits

Unsurprisingly, millennials and Generation Z are particularly interested in accessing their health and wellbeing benefits via an app. BHSF’s research shows that nearly half (44%) of those under the age of 34 were very interested, and nine in 10 expressed an interest in this method. As these employees will be leading the future of the workplace, adapting employee benefits to suit their needs could help employers recruit and retain future business leaders.

Advances in technology have also changed the way people work, with a drastic rise in freelancers and remote working over the past decade boosting the gig economy. The Office for National Statistics predicts that 50% of UK employees will be working remotely by next year. More than six in 10 employees believe their employer has a responsibility to look after their personal wellbeing, according to survey conducted by OnePoll for Get Living (2019).

However, with more people spending time away from the office, getting these employees to engage can become harder. With an app, employees can tap into health and wellbeing services as and when they want to, from anywhere in the world.

Keeping pace with employees' expectations

Brian Hall – Chief Commercial Officer at BHSF, said: “Employees’ expectation around the health and wellbeing support they receive from their employers is changing. For many, work isn’t constrained to just the four walls of an office, so accessing benefits via their mobile phones fits their lifestyle.

“Since it launched in 2007, the smartphone has become an essential tool of modern life. It makes sense for employers to use this channel more effectively to ensure their employees are as healthy as possible. That’s why we’ve created BHSF Connect (see image above) – an app that connects employees to a range of specialist physical, mental and financial wellbeing tools, all in the palm of their hand.”

Don’t believe us? Try BHSF Connect for yourself, request a demo

This sponsored article is provided by BHSF.

*Daily workers omnibus survey conducted with 1,000 employees by Maru/Usurv for BHSF June 2019

In partnership with BHSF

BHSF is a market-leading health and wellbeing provider.

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